Introductory letter................................................................................................................................................ 2
Executive Summary............................................................................................................................................ 2
STATEMENT OF OBJECTIVES...................................................................................................................... 2
Mission Statement.......................................................................................................................................... 2
Driving Force.................................................................................................................................................... 3
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Market Position............................................................................................................................................... 3
Streanthes and Weaknesses.......................................................................................................................... 3
Streanthes:................................................................................................................................................... 3
Weaknesses:................................................................................................................................................ 3
Opportunities and threats.............................................................................................................................. 3
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External Opportunities:.............................................................................................................................. 3
External Threats.......................................................................................................................................... 4
Key Factors For Success................................................................................................................................ 4
Goals and Objectives...................................................................................................................................... 4
Strategy............................................................................................................................................................. 4
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BACKGROUND INFORMATION................................................................................................................... 5
TECHNICAL DESCRIPTION OF SERVICE................................................................................................. 5
MARKET DATA.................................................................................................................................................. 6
Target Market Information........................................................................................................................... 7
Social Environment........................................................................................................................................ 7
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Demographic............................................................................................................................................... 7
Culture.......................................................................................................................................................... 8
Political Environment..................................................................................................................................... 9
Economic Environment................................................................................................................................. 9
Competitive Environment........................................................................................................................... 10
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Potential Problems........................................................................................................................................ 10
Market Data Summary............................................................................................................................... 10
Target Clients............................................................................................................................................ 10
Target Market Size................................................................................................................................... 10